Eric Evan Ponce
Art Director + Design Lead
Nike
Social + VM Design (2023)
Glue Store x Nike
Designer: Eric Ponce
Photographer: Johnny Chaing
A cross-channel campaign designed to support the launch of the Nike Crater shoe at Glue Store, spanning print visual merchandising and social content. I translated the sustainability story of the product into a bold, retail-first visual approach while maintaining cohesion across physical and digital touchpoints. My involvement included directing on set, making selects, and contributing to the visual styling to ensure the messaging felt authentic and engaging. The campaign successfully connected the product’s sustainable design with Glue Store’s retail environment, creating a seamless experience for shoppers and social audiences alike. The visuals and campaign assets were rolled out across multiple channels and continue to serve as a reference for sustainable, retail-driven storytelling in future launches.